Bottom-Up Investing

This investing strategy is a good example of figurative speech that implies one thing but is actually something very different. This phrase does not mean buying assets at the bottom of their price range or the cheapest stocks available.

Instead, it’s an investing approach based on focusing on a specific company rather than its industry, the economy or market cycles. Apple arguably falls into this category because its business has performed far better than rivals and the overall U.S. economy.

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